This module forms part of: BA (Hons) Business (University of Wales)
Description: This module will enable you to appreciate how marketing strategies can contribute to the success of the business. You will consider the ‘mechanics’ of marketing strategy i.e. the models and concepts that are used in developing and implementing valid strategies. In exploring how marketing strategies are developed you will engage with contemporary marketing themes and issues such as relationship marketing, branding and e-marketing.
For more information or to purchase any of the Online Training Modules above please email info@rdi-usa.com or call Andrew Cawley on 1 239 444 1730
